JioMart is now live on Whatsapp for select locations near Mumbai

JioMart has now got a Whatsapp number.

Just days after Facebook invested billions into Jio, JioMart offers e-commerce shopping through WhatsApp. The service is live at select locations near Mumbai like Navi Mumbai, Thane, and Kalyan.  And is expected to be rolled out to other areas soon.

This is an effort by Jio to offer Online to Offline business service in association with lakhs of small businesses and grocery stores.

Users are expected to use this service through Whatsapp by sending "HI" to 8850008000. It's hard to believe that JioMart didn't choose an easier 10 digit number so that it is easy to remember.

Once user message is received, JioMart sends back a reply message "Welcome to JioMart Whatsapp Order Booking Service" and a link to a page, where users can enter their details like area, locality, etc. 

Once details are submitted, users can add grocery items to the cart and complete the order. Users are expected to go and pick up the order from the store and pay as well at the store.

As of now, customers are required to order before 7 pm and there is no min limit of the order.

It remains to be seen how this initiative can change the eCommerce landscape, as many Indians are now used to home delivery. May be many iterations of the service offerings will happen before the service is launched nationally.